Jofit Website Redesign

After two years of rapid growth, we redesigned our Magento website to place emphasis on editorial by shifting the focus from standard ecommerce to lifestyle, making it the #1 Jofit brand ambassador to our consumer. Using photography, blogs, videos, social media and lots of sandy beaches we say that Jofit is more than a clothing brand – Jofit is comfort, luxury, happiness, and fun. This website is also the foundation for our retail POS system, ebizmarts, which works as a centralized hub to provide a complete omnichannel shopping experience between our brick and mortar and web customers.

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